Public Health England have published the results of a survey on vaccinations which highlights that healthcare professionals remain the most trusted source of information while social media ranks bottom of the table.
The report reminds all those working in healthcare of the importance of speaking ‘confidently about the value of vaccines’ and urges everyone to support vaccine heroes – those GPs and nurses and other staff who are on the frontline.
When asked what they had come across in the past year the majority (86%) of parents who reported seeing or hearing information about vaccines said the messages were in support of immunisation. Only 4% said the information was against vaccination.
Chief Executive at Public Health England, Duncan Selbie said "In a world where misinformation is so easily spread online we must all speak confidently about the value of vaccines and leave the public in no doubt that they are safe and save lives."
See their Vaccine update May 2019 for the full report, plus downloadable materials which you can use to support the messages.